NHS Poster & Advertising Campaign
I was commissioned by the team at GSD agency to work on an eye-catching NHS campaign focusing on real staff – featuring a friendly tone of voice and fresh look and feel. The campaign included posters, ads and large scale wall graphics to communicate a positive message throughout the hospital and wider community.
The team work really hard to a tight schedule so we had to get shots fast this meant breaking the ice and putting them at ease in the situation quickly.
The biggest challenge was thinking what do you say next when I asked one subject what they do and they replied “Im a rectal surgeon”!