Lifestyle photography is a broad term covering lots of aspects of photography for commercial purposes. This can be for advertising, publishing or digital use and my subject matters have varied from travel to property, rebranding tasks and more journalistic work. Here is an outline of some of the work I’ve undertaken for clients in the Manchester area and the approach that I take to capturing images with credibility and focus.

manchester lifestyle photographer

Lifestyle Photography for Products

One method for establishing a product or brand is through conveying it in its natural environment. This requires lifestyle shots which aim to build up a story about the product and what it offers to its audience.

Obviously credibility is a big factor in making this kind of photography effective when it comes to selling a product. Here are some examples from a shoot I did with clean eating Alice and Udo’s choice, showcasing the product range in a bright, fresh looking setting.

commercial lifestyle photographer

manchester lifestyle photographer

commercial lifestyle photography manchester

On location lifestyle photography

Here are some more examples of my work from a shoot at the Business Development Hub in Manchester. This was a great chance to show the rich variety of different businesses in the area, who are developing and thriving using the services on offer.
It was a chance to bring out the positivity of the work that was ongoing here and capture the dynamism of the people involved in the scheme in some snapshots of their very different businesses.

manchester travel photographer

Travel Photography

These kinds of tasks are always great fun, as well the personal chance to travel they also offer some great professional opportunities to work with different kinds of environments, showing exactly why so many people choose to visit them, or at least why they should. I’ve done lifestyle shoots in a number of stunning locations from Barcelona and the Canary Islands to the Route 66 in the USA. Here’s a snap from my journal from Route 66, with the bright lights of a motel set against the evening.

Get in touch

Call me on: +44 (0)7837638947
Paul Craig
Suite 1
4 Allerton Hill
Chapel Allerton